New Media Studies Senior Show 2023

There is a growing need for diverse, equitable, and inclusive social media practices in the social media space. According to an article from Sprout Social, social media users can tell when a business or organization is being authentic about their marketing strategies. Therefore, they would want to align themselves with a business that shares their own ideals and identities. Given this, why should businesses not want to match the values and ethics of their audience? The goal of this is to better help businesses and organizations practice authentic, representative, and accessible social media practices that social media marketing groups can utilize tools, resources, and knowledge to best represent their organization/business in an authentically inclusive way that best represents their audience and the people within the organization. This would be a website that is easily accessible independently and in group settings. Ideally, this website will provide users with tools, resources, consulting, and workshops to better build a more inclusive community within social media spaces.